About Superior Sensor Technology


Guiding Principles

Our mission is to provide products that are truly impactful to our customers with unsurpassed attention to detail. We ask ourselves, how will our products help our customers grow revenues, improve profits and expand their markets? We judge our successes based on these metrics. We believe that everything matters – All aspects of the company must be closely aligned from product realization to supply chain management, manufacturing, sales, and technical support, with the goal to maximize overall efficiency and produce the best products possible.

Quality Statement

Superior Sensor Technology believes that ensuring our products meet the industry’s highest levels of quality is core to building a successful business.  Quality and reliability must be built into the culture from the start, considered in every system used within the company and carefully measured along the way to ensure issues are caught early in the development process and promptly fixed to avoid any impact in the final product.

Everything we do as a company must create value to our customers

We ask ourselves the following questions:

1) How do our Differential Pressure Sensors help our customers win additional business or increase their margins?

2) Do our products enable our customers to add differentiated features to their systems?

3) Are we great to work with? Do our customers value the interactions and find the provided information useful?

Customers should expect:

Expert initial contact – Deal immediately with our technically minded, experienced sales and application teams.

Global reach – Local support and global reach through our distribution and sales rep networks.

Broad product offerings – Coverage of diverse system requirements, handling a wide variety of industrial and medical applications.

Easy to evaluate – Products which are very easy to source and evaluate, with detailed technical literature and fast inquiry responses.

Outstanding application support – Including the ability to customize our product offerings, as needed, to increase the application fit and improve the customer’s overall system performance.

Long term focus – Not only do our products provide long-term, robust solutions, but our support extends over the many years needed to match lengthy system life cycles.

Unique differentiated product roadmap – Increased sensor and system value, supporting our customers to develop new generations of systems with differential pressure sensor features and performance improvements.

Customer process image


Executive Team

Jim Fince Headshot

Jim Finch

Chief Executive Officer


Jim Finch is a seasoned entrepreneur who loves the challenge of creating unique product strategies, recruiting the execution teams and managing the overall process to grow successful businesses from ground zero. Having built $100M enterprises in both large companies and tiny startups, Jim has a consistently strong track record of success. Having the opportunity to work alongside great engineers, technologists and business leaders is what motivates him to build yet another company.

Prior to his role as Co-founder and CEO of Superior Sensor Technology, Jim has spent greater than twenty five years in a wide variety of leadership roles including CEO, GM, and VP roles in Marketing, Business Development and Sales. He was the Co-founder and CEO of a successful wireless business with greater than 2 Billion units shipped since inception, built Broadcom’s Ethernet Switch business to over $100M from ground zero (later exceeding $1 Billion).

Some of Jim’s ventures included:

  • Amalfi Semiconductor: Jim was the co‐founder and CEO for eight years, a leading technology company in the Cellular Power Amplifier arena. Amalfi shipments exceeded 10M devices per month during calendar 2012, moving them to become the largest supplier of CMOS PA devices worldwide. Subsequent to the acquisition by RFMD (now Qorvo), Amalfi’s technology has now accounted for greater than 2 Billion devices shipped. Jim built the engineering and business management team from the beginning and managed, in spite of a tough funding environment, to keep the company alive and prospering during the early growth years.   
  • Broadcom Corporation: Jim was responsible for Broadcom’s entry into the Ethernet switching market. Jim drove the overall vision and business strategy of the highly successful ROBOswitch™ product family with revenues exceeding $100M and surpassing 65% market share. Jim was also responsible for several of the strategic acquisitions positioning Broadcom to become the dominant silicon player in stackable workgroup switches. This product line grew from zero in 1998 to greater than $200M in the early 2000’s and exceeded a $1 Billion runrate over time. 
  • DCM and Trinity Ventures: Jim was an Entrepreneur in Residence at both high profile Silicon Valley venture capital firms.
Image of Tim Shotter

Tim Shotter

Chief Technology Officer


Tim Shotter is a creative, highly driven and disciplined technologist, thriving in entrepreneurial organizations where he can apply innovative fresh approaches to solving tough system issues. Beyond technology Tim loves hands-on interactions with customers and partners leveraging his business acumen along with his technical background to create unique solutions for them.

Prior to his role as Co-founder and CTO of Superior Sensor Technology, Tim has spent greater than twenty five years in a wide variety of companies, spanning medical systems, industrial software and pressure sensor modules. Tim has been involved in every aspect of product development, from product planning, system modeling, hardware and software development, system test for manufacturing and including all of the systems necessary to drive the overall process. He has held technical leadership roles such as VP Engineering, Director New Product Development, systems architect, and applications engineer. Not just a technologist, Tim was Co-founder and President of a successful medical system consulting company.

Some of Tim’s roles and unique inventions included:

  • Highest performing low pressure sensors: Director of New Product Planning and Development at All Sensors in charge of all aspects of bringing to market these innovative low pressure sensor devices, setting a new higher performance bar for the industry.
  • MEMS Die Development: Developed and brought to market the industry’s highest performance low pressure MEMS die. Tim worked closely with the foundry to optimize their process for this higher performance low pressure die development, leveraging his deep MEMS foundry process expertise.
  • Developed the industry’s first 16 bit pressure sensor – late 80’s
  • Highest speed thermal printing: Leveraging innovative Finite Element Analysis techniques, Tim was able to optimize the energy exerted continuously to avoid overheating and allow printing to reach new speeds.
  • System software validation on the first LifeScan OneTouch glucose monitor
  • Two patents granted for pressure transducer compensation techniques used in blood pressure monitor systems. One of these patents used sensor warm up characteristics to reduce offset errors over time, the second create a universal sensor adapting to a variety of hospital monitors
Anthony Gioeli headshot

Anthony Gioeli

Vice President of Marketing


Anthony Gioeli has over 30 years of experience in international sales, marketing and product management for new technologies. Most recently, he served as Executive Vice President and General Manager for Video Devices at Pixelworks where he was responsible for the company’s growth into the smartphone and consumer devices markets.

Prior to Pixelworks, Anthony was Vice President of Marketing at Synaptics, where he led the product expansion from fingerprint sensors to multi-modal biometrics. Prior to Synaptics, he served as Vice President of Sales & Marketing at Keylemon SA, and was President & CEO at CloudTC Inc., where he oversaw the company’s acquisition by Vixtel. Anthony was also President & CEO of Atrua Technologies, a biometrics technology company acquired by AuthenTec, as well as AirPrime, a wireless module company acquired by Sierra Wireless.

Anthony received a B.S.E.E. from the New York Institute of Technology and an MBA in finance and new venture management from the University of Southern California.

Image of Rob O'Hara

Rob O’Hara

Vice President of Sales


Rob O’Hara brings over 30 years of sales leadership in semiconductor components. Most recently, he served as Vice President of Sales at Ethernity Networks, an Israeli startup focused on FPGA IP for networking applications. That followed a role at Mellanox Technologies (now Nvidia) with responsibility for global network processor and multicore sales. Prior to that, he served for 15 years as the VP of Worldwide Sales for EZchip Technologies until EZchip was acquired by Mellanox in February 2016 for $811M. Previous roles include sales management positions at Conexant Systems and AMD.  

Rob excels at growing strong global sales programs while serving as a mentor to regional sales leaders and as a trusted advisor to close complex sales deals. This has enabled him to guide companies to have the right balance in positioning the value of products to customer stakeholders. He has experience on both sides of M&As performing due diligence and supporting international company integration.

Rob holds a BS in Electrical Engineering from UC Davis.

Board of Directors

Jesse Fan

Jesse Fan

Standard Investments


Jesse Fan is a Senior Analyst at Standard Investments. Jesse has spent over 15 years investing in public and private companies primarily focusing on industrial and technology sectors. Prior to joining Standard Investments, Jesse was at Apax Partners in their Technology Private Equity Investment Team and at Blackstone in their Restructuring and Reorganization Group.

peter moran

Peter Moran

Independent Director


Over the past 21 years Pete helped grow DCM Ventures from infancy to one of the largest trans-Pacific Venture firms now managing more than $5 billion across offices in Silicon Valley, Beijing, Tokyo and Shanghai. As a Managing Partner for more than 10 years of this journey, DCM Ventures was fortunate to enjoy more than 75 IPO’s and successful M&A outcomes including more than 25 companies valued north of $1 billion during Pete’s tenure. Pete is now focused on early stage investments in Digital Health/Wellness and Core Technology.  

Prior to joining DCM, Pete helped launch and subsequently led the Computer Products business for Arrow Electronics.  Previously, Pete worked at McKinsey & Co where he managed engagements with a wide range of electronics, entertainment and communications industry clients. He was also a core leader of the founding team of McKinsey’s Silicon Valley Office. Prior to McKinsey, Pete worked with Hewlett-Packard on high performance mixed signal semiconductors and helped manage the growth of KLA Instruments’ wafer inspection division from infancy to worldwide market leadership.

Ben Sampson

Ben Sampson

Standard Investments


Ben is a Managing Director at Standard Investments. Ben has spent the last 10 years investing in early stage companies transforming large industrial sectors to drive productivity, resiliency and sustainability. Before Standard Investments, Ben was a Director at GE Ventures. Before starting his venture career, Ben held engineering and business development roles at a venture-backed startup. Ben is energized by the combination of technical innovation and business model adaptation to create lasting impact.

Corporate Responsibility

Superior Sensor Technology is committed to protecting the environment by minimizing the amount of hazardous substances in our devices.

We strive to meet the highest quality standards in the industry by working closely with customers and suppliers to ensure our products and services comply with industry environmental and social responsibility standards, including compliancy with EU RoHS, EU REACH and Conflict Minerals.


Restriction of Hazardous Substances

The goal of the RoHS directives are to reduce the content of harmful substances in materials and products. These usage reductions are aimed to make electronics manufacturing safer at every stage of the electronic device life cycle. RoHS 1 was adopted in February 2003, becoming effective on July 1, 2006. This directive identified and restricted the use of six hazardous substances, including Lead, Mercury, Cadmium and 3 others, in electronic and electrical equipment. RoHS 2 was added in July 2011 and became effective on January 2, 2013. This second directive added four additional hazardous substances to the harmful list and focused to improve regulatory conditions and legal clarity from the original directive.

Certificate of RoHS Letter

California Proposition 65

Restriction on Chemical Exposure Known to be Hazardous

Proposition 65, officially known as the California Safe Drinking Water and Toxic Enforcement Act of 1986, aims to protect California citizens from significant exposure to chemicals known to cause cancer, birth defects, or reproductive harm. California Proposition 65 obligates businesses operating in California to provide clear and reasonable warnings before knowingly and intentionally exposing Californians to chemicals that are listed in Proposition 65 List.

Certification of California Proposition 65 Letter


Regulation of Very High Concern Chemicals

The goal of the European Union REACH (EC1907/2006) regulation is to improve the protection of human health and the environment through better and earlier identification of very high concern chemical substances. This regulation encompasses four distinct processes; registration, evaluation, authorization and restriction of chemicals. REACH came into effect on June 1, 2007 with various phases defined over the next decade. It also established the European Chemicals Agency to manage the technical, scientific and administrative aspects of REACH. Based on this regulation, the European Chemicals Agency must be notified of the presence of substances of very high concern (SVHC) in products when the total quantity used is more than one metric tonne (1000 Kg) per year and the SVHC is more than 0.1% of the mass of the object. The REACH regulation applies to all chemicals imported or produced in the EU.

Statement of REACH Compliance Letter

Conflict Minerals – Business Ethics

The objective is to support improved human rights through avoidance of sourcing specified minerals from conflict affected, high risk areas, when those funds are then used for exploitation and human rights abuses. There are various initiatives around the globe to address this difficult issue, with all of them focusing on responsible supply chain management of four key minerals (Tin, Tungsten, Tantalum and Gold) used to fund armed conflicts, then leading to human rights abuses. In 2010, US Congress passed section 1502 of the Dodd-Frank Wall Street Reform Act, requiring publicly traded companies to ensure that the raw materials they use to make their products are not tied to the conflict in Congo, by tracing and auditing their mineral supply chains. In the EU, a similar regulation comes into effect on January 1, 2021, drawing upon experts from the OECD to define “Due Diligence Guidance for Responsible Supply Chains from Conflict-Affected and High-Risk Areas.” We strongly support these efforts around the globe to avoid contributing to human rights abuses through our mineral sourcing practices.

Statement on Use of Conflict Material

Channel Partners

Global Distributors

Digi-Key corporate logo

Digi-Key Corporation

701 Brooks Ave. South

Thief River Falls, MN 56701


DigiKey Website

Email DigiKey Americas

Email DigiKey China

Email DigiKey Japan

Email DigiKey Korea

Email DigiKey EU

Mouser electronics logo

Mouser Electronics – Headquarters (USA)

1000 North Main Street

Mansfield, TX 76063, USA

1 (800) 346-6873

Mouser Website

Hong Kong, China (Main Asia Pacific Branch)

Unit 701-3,

LU Plaza, 2 Wing Yip Street

Kwun Tong, Kowloon

Hong Kong

+852 3756-4700

Germany (Main Europe Branch)

Elsenheimerstr. 11

80687 Munich


+49 (0)89 520 462 110

Asia Pacific Distributors

AsiaCom logo

AsiaCom Technology Co., LTD.

15th Floor, Block A, Shenzhen International Innovation Valley

Liuxian Fourth Street

Xili Street, Xili Town

Nanshan District, Shenzhen

People’s Republic of China


Email EDOM

AsiaCom Website

Edom Logo

EDOM Technology Co., LTD.


8F, No. 50, Lane 10, Kee Hu Road

Nei Hu, Taipei 114



Email EDOM

Find your local distributor contact in Taiwan, China, SE Asia, Korea:

EDOM Website

European Distributors

Distributors Provide Coverage for all of Europe

codico logo


Zwingenstraße 6-8

2380 Perchtoldsdorf


Tel: +43 1 86305-0


CODICO Website

Local Country Contact Info

LCD Tek Logo

LCDTek Limited

The Black Barn, Dairy Studios

Runfold St George


Surrey GU10 1PL

United Kingdom

Tel: +44 1580 200 430

Email LCDTek

LCDTek Website

US Sales Representatives

USA – Central


Markline logo

Markline Technologies

Shawnee, Kansas

+1-913 681-8880

EMAIL Markline

Sales Territory: Iowa, Kansas, Missouri, Nebraska

USA – Central

North Central

SAS logo

Stress Analysis Services

Bath, Ohio



Sales Territory: Illinois, Indiana, Kentucky, Michigan, Minnesota, Ohio, North Dakota, South Dakota, Upstate New York, West Virginia, Western Pennsylvania, Wisconsin

USA – East


Sunland logo

Sunland Associates

Oviedo, Florida


EMAIL Sunland

Sales Territory: Florida, Caribbean


Join a dynamic team that is transforming the low pressure sensing landscape

Superior Sensor Technology is revolutionizing the high performance, cost driven pressure sensor market by developing integrative, high performance cost efficient solutions for industrial, HVAC and medical applications. The company’s technology is based on a proprietary architecture called NimbleSense™, that significantly improves overall sensor performance while adding exclusive application specific system features. Superior Sensor Technology was founded in 2016 and is based in Los Gatos, CA.

We are looking for engineers and technologists who want to change the low pressure sensing landscape. For consideration please submit or email your resume to info@superiorsensors.com. Thank you.


Please attach your resume and cover letter. Our team will review your credentials and get back to you. Thank you!

Safe and Secure

Job Title
Online Application

Los Gatos, California

Los Gatos, California

Contact Us

Nimbli pose 2

Superior Sensor Technology

103 Cooper Court

Los Gatos, CA 95032 USA



Copyright © Superior Sensor Technology, All Rights Reserved.                 Privacy Policy  •   Terms of Use

Scroll to Top